Monthly Archives: February 2022

A premium smartphone manufacturer aims to increase its market share in the U.S. from 2% to 5% over the next five years. The illustration below demonstrates how to apply the top-down method to forecast revenue. Looking to start fundraising soon…

These coefficients are then applied to forecast future net revenue, such as for 2025, by combining the intercept with the weighted contributions of the estimated advertising spend and outlet growth. The best way to avoid this pitfall is to have…